How To Get Airplay – join the panel discussion

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Abbey Road Institute & Nexus Radio presents: How to Get Radio Airplay
With Manny van Dahl, Lawrence Lui, Conor Systrom and Mark Sixma
ADE’22 Friday 21/10/2022 – Q-Factory building Amsterdam

You’ve finished your song, uploaded it to all the streaming services and announced it on all your social media platforms…but so does everyone else. Now it’s time to promote it and reach the right people. How about radio? Because radio matters. More specifically, online radio stations. Today there are more online stations than ever. They are known for taking music curation very seriously, making them the new authority for breaking new music and a leading platform for independent artists and DJs. It’s no coincidence that radio continues to play an important role in the music ecosystem.

So, how do you get your track on the radio? To answer this question, Abbey Road Institute invited Nexus Radio for an inspiring panel conversation. With: Manny Van Dahl (Co-founder, CEO, and Music Programmer @ Nexus Radio), Lawrence Lui (Co-founder, CEO Bampire Music marketing/pr agency), Conor Systrom (Marketing Manager & Head of Streaming & Radio at Monstercat) and Mark Sixma (artist, DJ, producer at Mark Sixma). Our panel will discuss the journey of music from production, promotion, and the final “pitch” to radio.

Whether you’re sending your demo or pitching a radio program, here’s how to do it right and get your music heard.

Join us on Friday, October 21, 2022, at Abbey Road Institute Amsterdam | Q-Factory building,
Atlantisplein 1, Amsterdam (3rd floor)

How to Get Airplay, panel discussion: 11:00 – 13:00
This event is accessible for:
Pass holders & registered guests. (⬅️ free sign up – use guest code: WS1810)

Meet the speakers:

Manny Van Dahl, Co-founder, CEO, Music Programmer @ Nexus Radio [Chicago, USA]. The iHeart Radio® partner station is a two-time Promo Only award-winning, IDMA-nominated webcaster primarily focused on commercial dance and pop remixes. Nexus has been redefining the meaning of pure-play radio since 2015.

Conor Systrom is Marketing Manager, Head of Streaming & Radio at Monstercat. Monstercat is an independent record label, founded in Canada in 2011 with offices in Vancouver (HQ), LA & Singapore. Their mission is to empower a creative and passionate community of artists and fans through innovation.

Lawrence Lui is one of the world’s top dance music professionals and has worked as sr. director of marketing at Astralwerks / Capitol / Island / Virgin Records, leading campaigns for Swedish House Mafia (sold out arena tour), Above & Beyond (#3 US album), deadmau5 (#8 US album), Moby (triple platinum album), Porter Robinson, The Chemical Brothers, Eric Prydz, Amon Tobin, Claptone, The Prodigy, Pet Shop Boys, Alison Wonderland, Mat Zo, Hot Chip, Basement Jaxx, Underworld, BT, Sam Feldt, The Winter Music Conference and many more. Lui currently runs Bampire Music, the world’s premiere marketing/PR agency for dance/electronic music, and started in the music business as a radio promoter and as music director at WNYU-New York. (His NEXUS Radio interview)

Mark Sixma is an artist whose music is known by the heart of dance music on a global scale. Born and raised in the capital of dance – Breda, the Dutch city that provided the world scene leaders such as Tiesto and Hardwell. He is responsible for some of the most revered timeless dance music and edm anthems. Sixma is one of the only dance music artist to knock himself off the #1 spot in Beatports trance chats, claiming both the #1 and #2 positions simultaneously. Besides his original tracks, which have been featured in video games and movies, Mark also collaborated with Armin van Buuren, W&W and KSHMR to name a few. (His NEXUS Radio interview)

Nexus Radio panel members

Nexus Radio panel members


During the Amsterdam Dance Event ’22 week, Abbey Road Institute hosts a series of events with Neve Land Music, Spinnin’ Records, Teenage Engineering, Enrico Sangiuliano, Nexus Radio and DMI Studio / Luca Pretolesi. Check our Instagram account for more details.



Nexus Lounge at ADE’19

Mark Sixma


Previous official ADE events at Abbey Road Institute